Gavin Davey
you can earn as much as you can build and design any marketing media to return.
A tern that you might know is called "return on investment" so you need to find marketing tools that give this.
so in simple terms invest £100 you want you money back plus cost plus profit.
You job is the find lots of different marketing ideas that give you a return on this investment.
The art comes in in the design part. You want a unique reason for people to buy from you and not any other carpet cleaner. we do this by having a message, offer, and exp date.
Once you have this money making machine. you should be able to scale it.
you want as many of these tools as you can make. Years ago a guy named Joe polish gave us over 100 different tools to use. you can still get his information products. if not anything that direct response related. Direct response is a way that you sell to people that are not looking but might if your message or offer tempts them.
when you have these tools working you can buy as many customers as you can deal with. sounds easy but a lot harder in practice.
My advise is try and be a big fish little pond guy. this way you build a farm and your resources can make an impact.
You will find two different approaches here. one high price few jobs or two low price lots of jobs. both work. as long as the number stack up at the end of the month it really does not matter which way you go.
Good Luck