markbetts
Big subject my friend.
you can just add up cost of a customer, cost of providing the service, then profit. this can be wide as everyone runs things differently. so a guy with a TM might have higher overheads that a portable, etc. depends on how you want to work, working to pay overheads or do less work. given the flow of work when starting out having a point where you hit profit earler means your more competitive when up against others, and you can offer more to your customers, giving them more value for money.
then there is selling and marketing. marketing normally means you are quoting against others. where selling you normally have found that prospect and sparked interest with an offer in your services. which will mean your the only person quoting.
quote over the phone you get lower prices than visiting. people find it hard to say no to your face against putting the phone down.
Best option by far is packages this way the prospect picks their price point. offing a low, medium, high price not only teaches the prospect that no all carpet cleaning services are the same, but they can get the person they want at the price they want. this works for you as well you can pitch your spec to what you learn id the market price. depends if you want to clean carpets or spend all day moving stuff. plus you have in my view cleaning and restoration. spot removal is cleaning and stain removal is restoration and should be at different price points because of the skill level.
hope that helps