I find that plastic frames generally are OK, it's the white (coated? painted? enameled?) metal frames that cause the problem. They look like plastic but if you tap on them with a pen/pencil or something like that you can hear the metallic ring. They also look different, so I can spot them as soon as I go to look at a new enquiry.
This white coating breaks down, more so on the south (sunnier) side of buildings. It forms a powdery layer that wipes off even with a dry cloth, and as previous posters have said turns your pure water into something like super skimmed milk. Some respond to a lot of rinsing but a very few still leach white clean after clean.
I always do the 'wet finger' test and show the customer when I go to do a quote. They can see the problem when you stick your finger in front of their eyes - I then tell them what causes it and explain that it could leave a milky haze on the glass for the first clean or two but after that it should be fine and if it isn't to call me and I'll come back and have a look to see what we can do about it.
Luckily I've never been called back.
I think people appreciate me taking the time to explain and even though we take a lot of extra care the first time if there is an issue they don't get annoyed. I guess either the first clean is good, or it improves the second time because I can't remember the last time I was called back to one of these.