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What a load of bull ,the window company's do this all the time you will find that if you have windows that are under warranty the first thing most will ask when they turn up to a broken window is do you have a window cleaner and that's who they blame to try and get out of free repair
Rubber continues to vulcanise (harden) even after the factory curing process, hence it degrades naturally over time-as car tyres eventuelly perish-and the windows exposed to hot sun will degrade faster than those in the shade. I worked in the rubber industry for many years, and there are compounds that will be better suited to needs than those used by some of the glazing companys.