Interesting discussion.
If someone wants to clean a suite for £25, so what, it might be good money to him, yet laughable to others, he may also do just as good a job as the guy charging £250.
Price is no indicator of quality, I know of people botching jobs for £25 and £250, the £250 guy thought he was the dog danglies because he charges £250 yet the quality of his work didn't match the price tag, or so his former customers tell me.
Pricing is also about lifestyle. There are those that only want to work a few hours a day and have the weekends off and charge top dollar for what they do. There are others who charge the same price but work six days a week and print money. Who's right, who's wrong?
As far as I am concerned, we are in the 'make hay while the sunshines' business and so if there is work to be done at 'my price,' I'm on it, baby.
By the weekend we will have completed a job worth £40,000. Does this client book us because we are the most expensive? No they don't. They book is because they know the job will get done on time, with no hassle and the quality will be second to none, not my words, but the clients words. And because of that they are willing to pay, 'our price,' which, by the way is the only price that matters.
So regardless of how much, or little you charge, work very hard on the quality of what you do, so that when you get a customer, you keep them because you have put them in a position where they can't get what you do anywhere else. Do that and you WILL be successful.
Simon