I was interested in your story as that is how the guy I work with started. He did anything and everything (obviously a few years ago). Gardening, painting, cleaning, carpets, inside windows, ovens. You name it he did it. Being Polish didn't affect his ability to generate business as face to face contact reassured clients about his determination and professionalism. He started with a bissel home carpet cleaner, a polti steamer and a couple of henry vacuum cleaners. Then he bought a rug doctor and got loads of work from landlords. But as time progressed and he grew the cost of doing business increased. As he expanded his equipment range and invested in proper courses and machines the margins on tenancy cleans became unworkable. The market became flooded with 'man with a van' businesses using hired rug doctors and cheap unskilled labour. 5 bedroom Victorian houses which we could quote £3-400 for a deep clean are now being done for £150 all in.
Landlords don't want to pay and want everything done for as little as possible, They are not bothered about the quality of the clean and will then make you wait 2-3 months for payment. We only got the sh***y jobs the fly by nights couldn't handle and we soon stopped doing those. We do end of tenancies for tenants but not landlords.
Those halcyon days are over. Now the competition at the lowest end of the market is fierce and price is king, stuff the quality. Training, accreditations, memberships, insurance mean nothing. You have to be the cheapest; end of.
If I were starting and was young, chuffing fit and hard working then I would suggest builders cleans. Yes they are bl***y hard work, yes you have to do everything, yes they won't have finished in time, you will have to clean round several tradesman and you will be put under severe pressure. They take ages to pay but it is work!
Perhaps being eastern European is a plus as many migrant and seasonal workers are employed on housing construction and building sites. Word of mouth is king in this game. Speaking their language you can generate leads, gain contacts and more importantly get work (you might even offer them some). The cleans will employ all your skills from window cleaning to touching up, paint removal to steam cleaning.
I and many others on here have worked really hard and moved on to high end cleaning because we have invested thousands in the latest equipment and comprehensive training. We do get upset with those quoting ridiculously low rates for jobs which serves to devalue what we do. But for yourself I don't doubt that you could just about get by with a basic set of tools to get you started.
A second hand 4 bar steamer (like a polti) for around £100
A second hand carpet extractor (an old prochem or rug doctor) for around £250
Cloths and chemicals
Scrapers and brushes
A couple of decent tub vacuum cleaners (henry or similar)
Cheap van
Loads of advice
Yes these are bottom end, yes they are not the most professional items. However you are working in the lowest paid area of the market and so investment in better equipment is not viable.
We have to face the reality that prices and quality have shifted downwards. We simply avoid those jobs and stick to what we know and charge accordingly.