£200,000 is no where near enough money to "educate" the Great British public about using a trained carpet cleaner, or to get brand recognition.
Just as a side questions, how much revenue do the NCCA take in each year and how much do they spend , and what do they spend it on ?
Personally I have never been a fan of this type of organization , we had ( have ) them in my previous working life, and I always found that most of the board members where in it for themselves...........