[Steven Butler]

Who uses adwords and what budget do you set? Also what kind of profit is it generating.
Seriously looking into it so appreciate any info.

[Radek Jablonski]

Just a word on the side.
If you on the top of google for natural search, would be good to run adwords for different looking website with different ph number. Only then you would know if your campaign works.

[Mike Halliday]

I've asked many times about Adwords budgets and CPC but people are very unwilling to give details, (especially people who use carpet cleaners network for some reason)

I think people think thier competitors will see their bid amount and CPCand use it to out bid them , I will do a screen shot of my results and post it......

[Mike Halliday]

[Mike Halliday]

This is one months trail with a budget of £7 a day,   never went over that  mostly about £5. The result was ok but not as good as other marketing  I do,

[Steven Butler]

Cheers Mike. What other marketing do you find works better than adwords mate?

[Ian Harper]

Hi guys

Real data its old but give you an idea

http://www.cleanonomics.cleaning-carpet.co.uk/cost-of-a-customer/

http://www.cleanonomics.cleaning-carpet.co.uk/carpet-cleaning-roi/

http://www.cleanonomics.cleaning-carpet.co.uk/adwords-for-carpet-cleaning/

remember that these numbers are not profit just return on investment. each business has different running costs. next adwords requires you to have a large sum in its account to cover the flow of days, weeks and months, when you spend a  lot and get little in return to days when its the other way around.

I am no expert just do my best to learn how to understand these questions

its really about finding the marketing cost number and then you can work out costs and profit. (what you can charge) I am of the view that price should  flow with the market. market conditions change all the time. like all markets its supply and demand. we do our numbers each month and its up and down. cost of customer and a balance sheet are great tools

[Hilton]

Cheers Mike. What other marketing do you find works better than adwords mate?

I'll tell you Direct Mail....he's probably sick to death of saying it 

DM though is still the best form of marketing, not me saying that its a fact.

[Mike Halliday]

Adwords was'nt bad but for the same money I would rather put out 2k leaflets which would cost the same.

But Adwords has its benefits ...it requires very little effort and does return a profit

My ad....

[Steven Butler]

Was you spending much on adwords Mike?

[Mike Halliday]

I posted above the cost it was about £100 a month but this included a campaign for pressure washing  which was half the cost.

it brought in 2-3jobs a week not too bad for £25. I did get a really big pressure washing job that made me £950,  so kept it running through the summer just in case another big job came in from it.

I wouldn't like to think adwords was  all I had to rely on for work.

[Steven Butler]

Sorry Mike, yes you did.
I know nobody can rely on 1 form of marketing but if you had to which would you personally opt for.
Leaflets are much more effort than adwords.

[Mike Halliday]

The problem with Adword is it has aero life span, turn your advert off and the response stops dead, no one will ever see it again so spend £100 and it is gone.

Leaflets have a much longer lifespan they are kept on noticeboards and in kitchen drawers,  you can put a leaflet out today and get a call in 3 months. They are much more targeted you just put them out to homes you would like to work in.  Adwords are seen by everyone even the dregs of society who want to hire a machine so type in 'carpet cleaners' into Google

But Adwords requires almost zero effort, once your campaign is running you just pay the bill. Leaflets on the other hand require a massive amount  of effort.

Given the choice I would use leaflets.

A quick Adwords tip....

You can have different ads for different times of day and days of the week. Don't just use the same ad all the time .
Have a....

8am to  5:30pm advert
A 5: 30pm to 8pm advert  ( saying open evening until 8pm)
A weekend advert ( saying open weekends until 8pm)

[derek west]

Adwords was'nt bad but for the same money I would rather put out 2k leaflets which would cost the same.

But Adwords has its benefits ...it requires very little effort and does return a profit

My ad....

whats your quality score for that search phrase mike? can't be good surely, 

[Mike Halliday]

Of course it's not good, it does'nt match the search phrase and the landing page is not optimised for it either, but quality score is  a double edged sword, I bet the second advert has a higher score than mine because his advert headline is the same as the search term.....  but who would you call?  he is using a generic 'made for  Adwords' headline but does it speak to the person searching for a carpet cleaner?

My advert has a benefit  in the headline which is better marketing. it might cost a few pennies more but the response will be higher.

If you want any more free tips on Adwords please ask,  it might save you the money of attending your TACCA course 

[derek west]

lol

Sometimes you just want what you searched for mike.

[Carpet Dawg]

Leaflets have a much longer lifespan they are kept on noticeboards and in kitchen drawers,  you can put a leaflet out today and get a call in 3 months. They are much more targeted you just put them out to homes you would like to work in.  Adwords are seen by everyone even the dregs of society who want to hire a machine so type in 'carpet cleaners' into Google

You need to look in to negative keywords feature in your adwords dashboard Mike. You can remove words like "hire", "carpet cleaning machine", other DIY search terms, searches for  other local companies etc

[Mike Halliday]

I have. hire , cheap etc are put as negative words but I still get calls asking for hire machine or wanting a cheap price.

It's a pity the geographical location could not be more precise then I could just  remove the poor areas put my post code covers an area of a10 mole radius

[Ian Harper]

Mike cheap is a relevant term, you might be twice my price but still cheap. and you have silly cheap, or value for money which is more but you get much more value for money -)

[Steve Chapman]

To do adwords properly is almost a full time job in itself.......
If you dont learn it and spend a lot of time on it then you will waste a lot of money...