I don't get on with all this techy stuff and have very little time in the evenings to do it, so I have been using the search marketing company who do it all for me.
I pay £90 fee a month to manage it, but tbh it's been ticking over nicely with no changes for a few months which I am happy with.
I was paying £2-£3.50 per click prior to this, my adwords was £250 a month on average.
Now my adwords is £100-£130 +£90 fee, but I don't spend 2-3 hours a week kidding myself I know what I'm doing, and I seem to be gettin better enquiries and a better conversion off them.
Lew