Tim, my website was done around 3 years ago, preaty cheap as done by the frelancers in poland. Paid around 300 first time, but altogether with extras, mobile version etc probably around 800 untill now.
You should be able to find someone for around 500. Some website done using wordpress for eg. You no need unique website. The cheap one are simply build by using ready made templates and just content is changed, similar to ccn but much better. Could sell you my one cheap but has admin panel in polish.
Tim, cheap website for start and then invest in seo. My seo for carpet cleaning cork and upholstery cork cost me 50 euros per month, now 100 as I have added tile cleaning and floor cleaning. Plus set up charge 150 + vat per keyword. You no need most expensive, best seo guy for regional keywords. For 1000 you would be on top within 6-9 months for your town. A bit more for start but cheap leater.
I guess you pay at least 300+vat altogether for your ccn and adwords. Maybe less for your town only. Thats a lot money gave to ccn who does nothing, just on the begining to set your campaign and to google for adwords. Ccn are doing nothing, its not true they keep their eyes on your campaign every day to optimised it and to get cheaper cpc. Was there and seen it. Loads of b...s.. talked on the start and loads of promises just to get set up charge and then more and more nice talkin only.
You cant stop with them for now, would be stupid if it works for you. But get your website done in the meantime and get to top of google and you will see. Most of people dont click adwords, most of people click the first 3 on top of natural search.
Oh and do you have google place? I am having two and also is showing at least one. I know its works as local people says "oh i see you are close to me, can you come to clean/quote....... etc"