Gaza - you always have that certain way of putting things that is erm.... quite precise and cuts the cr*p.
Tosh
We basically stopped doing monthly cleans a few months back as we had a lot of underpriced jobs and others that we not worth the amount of time it took getting to the job. Also, every evening I was phoning 20 to 30 customers which was like a chinese water torture after a heavy days work.
One of the other reasons was that our commercial work was on the increase and had gone from 1 day a week for 2 people to 2 days a week for 6 people in about a year so something had to give.
The customers we kept for monthly cleans were those that I would call 5 star jobs. Those that are the very good earners or either very quick to do.
To everyone else, I sent a properly worded letter explaining that we had changed the service we were offering to one of either a call out service which would be double the existing price, or a 2 monthly clean at 50% increase.
That may sound brutal but business is business and while I don't mind doing Mrs Grannies bungalow for £6, it doesn't pay my bills. Added to which we have commercial contracts to honour and some of them specify times of the day for the work to be done. Some, and this may sound really horrible, we just dumped for one reason or another.
Believe it or not, I did try to find other window cleaners who wanted work but around here they all seem to have full books.
To date we haven't heard from roughly 60% of our pre existing customers which is not a problem. I had quite a few irate phone calls but what did suprise me at how many customers were happy with accepting the 2 monthly clean for a 50% increase. I was also more suprised at how many were happy for the call out service at twice the price which was more than accepted the 50% increase.
On reflection, it would have been better just to offer a call out service only for those customers who were not 'prefered' ones.
So I think the 50% increase for a 2 monthly clean, if you are not short of customers - stick with it. Better still, maybe offer a call out service at twice the price. Now, in the main, the customer phones us. How easy is that?
Also, and very important, we decreased an over burdoned work load and increased our profits by about 50% in a few months and it felt good to clean out all that dead wood. It was like a breath of fresh air.