Tosh, I have recently put another of my estates on bi-monthly cleans, that's 3 estates now. It's the only way I can get my under priced jobs to pay the right price.
I explained to all of them face to face that it was no longer economically viable for me to continue at the old price. They pay 50% more and I am happy with that.
The vast majority of domestic customers want a regular service, and they would prefer a bi-monthly one than none at all.
How many times a day do you hear,"God is it four weeks gone already".
I find this really easy to sell, as you said they save on their annual cleaning costs, and you get the right price for the job.
It's a win win situation. I make a point of telling them that even with the increased price I am still cheaper than some of my competitors, I couldn't afford a holiday last year, and any other sympathy inducing comments you can come up with.
I also tell them that I appreciate many of my customers are feeling the pinch too. What with increased fuel and energy costs, especially those on fixed incomes.
The bi-monthly route is the only route you can go down, that is fair to both parties.
THIS IS REALLY WORKING FOR ME. Dai