[Radek Jablonski]

 just another showing of from person who pays few pounds an hour to distribute his leaflets while he is just seating in his sofa lol

online is a way to go from now, current new customers are growing up with ipads and google, yellow pages are dying, your old custys are going to disapper etc

something may work different for everyone else, but dont try, hire students for a few pounds and spam your local neighbours mike is a best one here for it, ask him fir advise, so busy and still looking for another add ons to his business after so many years, must be something good in doing leaflets.

[Simon Gerrard]

Leaflets are a recognised form of advertising, but at £30'ish per thousand I'd suggest a very expensive one in comparison to online.
What you need is a mix of advertising, leaflets, online, local magazine, canvassing, emailing and the most of all, repeats  recommendations. If you get the last ones right and you'll only get that through fabulous quality and great service and build yourself a reputation, then over time you should need less of the others, which is where the profit is in carpet cleaning.

Simon

[Mike Halliday]

just another showing of from person who pays few pounds an hour to distribute his leaflets while he is just seating in his sofa lol

online is a way to go from now, current new customers are growing up with ipads and google, yellow pages are dying, your old custys are going to disapper etc

something may work different for everyone else, but dont try, hire students for a few pounds and spam your local neighbours mike is a best one here for it, ask him fir advise, so busy and still looking for another add ons to his business after so many years, must be something good in doing leaflets.

Damn you've got me sussed no fooling you!

[neil 47]

Websites

We are on one we communicate .

All my customers come from google are they stupid last 3 were a surgeon , dr, and history teacher .

So I don't think so , am I idle you bet I am .

It works 24/7 costs less than £35 a year to run .

I'm sick of telling cc how to rank then a year later they still haven't implemented any suggestions if you don't do the work it won't work you have to do it yourself .

[Radek Jablonski]

just another showing of from person who pays few pounds an hour to distribute his leaflets while he is just seating in his sofa lol

online is a way to go from now, current new customers are growing up with ipads and google, yellow pages are dying, your old custys are going to disapper etc

something may work different for everyone else, but dont try, hire students for a few pounds and spam your local neighbours mike is a best one here for it, ask him fir advise, so busy and still looking for another add ons to his business after so many years, must be something good in doing leaflets.

Damn you've got me sussed no fooling you!

damn mike, very dissapointed, was expecting a better answer from ya, come on you can do it or you just dont want to waste your time on some f...g wheel cleaner a$$@

[Billy Russell]

Leaflets are a recognised form of advertising, but at £30'ish per thousand I'd suggest a very expensive one in comparison to online.
What you need is a mix of advertising, leaflets, online, local magazine, canvassing, emailing and the most of all, repeats  recommendations. If you get the last ones right and you'll only get that through fabulous quality and great service and build yourself a reputation, then over time you should need less of the others, which is where the profit is in carpet cleaning.

Simon

As much as I hate agreeing with him 

Simon is spot on

[Mike Halliday]

The best marketing is the marketing that gets done &  brings in the type of ciustomer you are aiming for.

Groupon with bring in a steady stream of customers,  so is Groupon good marketing? For some maybe but for most not......but it will keep you busy!

People will alway champion the marketing that works for them, I always speak up for leafleting as it works for me and brings In the type of customer I want. (Will leafleting work for everybody maybe not) others will swear by the Internet..... because it works for them.

What we all need to remember is ' whatever advice we take look at the business model giving it'. if it is not the business  we want to emulate  then don't take their advice...... I would not take the advice of an obese  person on how to run a marathon  but if I was wanted to win the world cake eating contest then I would.

It's the same with most of running a business. if someones homepage is offering 'rooms from £20 ' or '3 rooms for £75'  and you have a minimum charge of £80  then you would be daft to take their advice On internet marketing .

It's often said that having a mentor  is helpful but you would chose a mentor who has reached the goal you want to achieve . The same with marketing

[Simon Gerrard]

Think of marketing like a bicycle wheel. It has many spokes, all feeding into a central hub.
In business you have a marketing wheel, the spokes are individual marketing types, leaflets, website, Adwords, local magazines, local papers, telephone directories, (online and paper versions), repeat business and recommendations and those individual spokes feed into the central hub, which equals sales.
When you first start out you need more spokes in your marketing wheel because you have no repeat or recommendations feeding your business with free sales. The marketing cost to your business at this stage is quite high, but if you have the quality and service levels right you should almost immediately start to generate sales through recommendations and later by repeat sales coming through.
You might think that repeats and recommendations are not marketing strategies, but they most certainly are and is something you should be targeting from day one. R &R sales cost your business nothing, but they don’t just happen, they are earned.
If you look at it from the marketing perspective that every job is an advert, then that brings in an often overlooked element in marketing your business – you! Because you are the advert, everything you do and say, how you go about dealing with your customers and the quality of the work you deliver in exchange for their hard earn money, speaks to them, not just about your business, but about you.
Your ultimate objective whether you have been in this business for 20 years or twenty minutes is to try and put your customers in a position where they don’t believe they can get what you do anywhere else and so come to see you as ‘their carpet cleaner’.
This is reputation building and building a reputation for high quality, great service and personal integrity will result in very high R&R levels and very low marketing costs and with it high profits.
Over a period of time your marketing costs should be dramatically reducing to almost insignificant levels, when you achieve that, then you are in the money printing business (almost)

Simon