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David 'Duck' Clare

  • Posts: 189
Newsletters??
« on: May 01, 2006, 10:15:12 pm »
Hi all,

Ive recently seen a few people saying (or producing) newsletters and I was wondering how they help you out?

Also what kind of things do you put in your newsletters?

Do these things actually get you 'add on' business i.e. gutter work etc

Regards

DC
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Chris Cottrell

  • Posts: 3162
Re: Newsletters??
« Reply #1 on: May 01, 2006, 10:20:01 pm »
Ive just put out my first newsletter, if nothing else i got to tell all my existing customers about the other services that i provide , also thanked them for putting up with the new system and bearing with me , have a look at it on my website if you like, and new payment optiions .

Chris
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poleman

  • Posts: 2854
Re: Newsletters??
« Reply #2 on: May 01, 2006, 10:29:05 pm »
How about - Recommend us to a new customer and your next clean is free 8) 
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Chris Cottrell

  • Posts: 3162
Re: Newsletters??
« Reply #3 on: May 01, 2006, 10:38:44 pm »
Quote from: PoleMan on May 01, 2006, 10:29:05 pm
How about - Recommend us to a new customer and your next clean is free 8) 


erm ... I'm in the biz to make money not give charity ;D
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David 'Duck' Clare

  • Posts: 189
Re: Newsletters??
« Reply #4 on: May 01, 2006, 10:52:33 pm »
Quote from: Chris Cottrell on May 01, 2006, 10:38:44 pm
Quote from: PoleMan on May 01, 2006, 10:29:05 pm
How about - Recommend us to a new customer and your next clean is free 8) 


erm ... I'm in the biz to make money not give charity ;D

Your both right - but i think poleman is right in that a recomend a friend type thing is always a good ploy - i was thinking of a 50% off your next clean however

DC
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Chris Cottrell

  • Posts: 3162
Re: Newsletters??
« Reply #5 on: May 01, 2006, 10:56:35 pm »
Nope dont agree

tried that when i first started 100 leaflets to my customers ... not a sniff  ........ word of mouth worked better , had more customers that way than anything else
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poleman

  • Posts: 2854
Re: Newsletters??
« Reply #6 on: May 01, 2006, 11:00:30 pm »
That was good advice - honest :P once you do the new customer twice paid for the free clean and your be making money of the new one for years to come, get lots like that and as del boy says "everyone’s a winner" ;)
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Chris Cottrell

  • Posts: 3162
Re: Newsletters??
« Reply #7 on: May 01, 2006, 11:05:00 pm »
I get the logic poleman I agree that it is good advice  but I dont come cheap I dont give it away, I go out do the job and expect to get paid, I believe I have a good rep with my customers which works for me
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David 'Duck' Clare

  • Posts: 189
Re: Newsletters??
« Reply #8 on: May 01, 2006, 11:09:36 pm »
Quote from: Chris Cottrell on May 01, 2006, 11:05:00 pm
I get the logic poleman I agree that it is good advice  but I dont come cheap I dont give it away, I go out do the job and expect to get paid, I believe I have a good rep with my customers which works for me

Chris i respect your point here, however i think you are missing polemans point. what he is trying to say is you can increase your marketing / business by not just word of mouth but by 'influenced word of mouth' !  ;D

There is nothing wrong with giving your customers a little incentive in helping you increase your round size......well i dont think so.

Infact many banks (including Alliance and Leicester - see another of my posts) offer £50 to existing customers that introduce new customers to the bank! now it cant be said banks arnt in the business of making money!

DC
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Chris Cottrell

  • Posts: 3162
Re: Newsletters??
« Reply #9 on: May 01, 2006, 11:18:04 pm »
I get the point 100% what I think is there are better incentives than 50% off or a free clean, If your average clean is £40 youre giving them £20 off thats a lot of incentive,  10 new cleans a week your short £200 better to buy Mrs X a box of chocs from Tesco ,still keeps them sweet
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David 'Duck' Clare

  • Posts: 189
Re: Newsletters??
« Reply #10 on: May 01, 2006, 11:47:17 pm »
Fair enough Chris

Do you find buying a box of chocs works aswell however?

(i do agree i would be £££'s up in your way of thinking!)

DC
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Chris Cottrell

  • Posts: 3162
Re: Newsletters??
« Reply #11 on: May 01, 2006, 11:59:52 pm »
lol.... I haven't bought a box yet, that's not to say i never will though ;)

I do have a heart you know ;D

Chris
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windows_chepstow

Re: Newsletters??
« Reply #12 on: May 06, 2006, 09:44:38 pm »
Quote from: PoleMan on May 01, 2006, 11:00:30 pm
That was good advice - honest :P once you do the new customer twice paid for the free clean and your be making money of the new one for years to come, get lots like that and as del boy says "everyone’s a winner" ;)

I tried this when I first started and had a good responce.

Unfortunately the new cleans were scattered all over the place.

I offered a free clean for a referral whom I took on.  One lady went for it and I ended up cleaning her house free of charge for six months, but the six customers I got, I eventually dropped because they were well off my round.

I think you've got to 'qualify' your requirements if you do this.

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poleman

  • Posts: 2854
Re: Newsletters??
« Reply #13 on: May 06, 2006, 09:47:44 pm »
Some good point tosh ;)

Andy
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gaza

  • Posts: 1642
Re: Newsletters??
« Reply #14 on: May 06, 2006, 10:46:50 pm »
TOSH : WHAT WOULD YOU DO IF SOMEONE RECONMENDED SUEAKYS HOUSE TO YOU
WOULD YOU WFP IT FOR FREE ? ;D ;D

 GAZA
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IM AT THAT AGE MY BACK GOES OUT MORE THAN I DO
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