So to clarify:
All attendees of the course have agreed, without coercion, to wear our branded hi-viz vests on our jobs, to carry our signage on their vans to say they are a Clean Solar Solutions Approved Contractor and the carry our logo and include a hyperlink from their website to ours.
In return, they have exclusivity over an area. When we received a job in their area, it is passed to them, they clean it, invoice us and are paid by BACS within 30 days.
It is a very straightforward win, win situation.
As Mother Theresa said "I can do things you cannot. You can do things I cannot. Together, we can do great things."
My company can get jobs that others cannot. Approved Contractors can make cleaning them profitable, whereas because of distance, I cannot. Together, we are cleaning a shed load of solar panels.
Is it a difficult concept? No.
Is it worth arguing about? No.
You are either in or out. It's up to you.