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Poll

as above

Google Adwords Campaign
More relevant signwriting
Leaflet delivered and tracked
Other

Ian101

  • Posts: 7887
£600 for marketing how would you spend it ?
« on: February 12, 2015, 05:37:36 pm »
Canvassing not listed as option as that costs me nowt as do it myself.

Van currently sign written but TBH its too complicated as put too much on it when I had it wrapped 2 years ago.

My aim is to build up my window cleaning round again too 100% as realised cant get as much money doing add ons that regular window cleaning brings in so conny roof / fascia & soffits / gutter cleaning add ons are dropped unless its a current window customer.

Personally I think you cant beat a proper sign written van but thought I would get peoples opinions.

Don Kee

  • Posts: 4878
Re: £600 for marketing how would you spend it ?
« Reply #1 on: February 12, 2015, 05:40:43 pm »
Get your van done and leaflets printed. Deliver the leaflets yourself to those not in when you canvass
Why don't you have a quick google before making stupid comments?

robbo333

  • Posts: 2419
Re: £600 for marketing how would you spend it ?
« Reply #2 on: February 12, 2015, 06:10:25 pm »
In my opinion:
My first option would be leaflets. I'd leaflet the streets (or close areas) i'm already in, to make the round more compact.
Then obviously I'd work my way outwards.
Google Ad Words, I find, is too spread out for my liking and you get all sorts of enquiries. It still pays for itself but not ideal for building an efficient and reliable round.
Signwriting is good but as long as it says 'Window Cleaner', fundamentally that's all you need. Potential new custys are probably watching you clean anyway so they either like the look of you or not. (Naturally I look good in any situation).
600 squid would buy a lot of printed and delivered leaflets and i'd expect 4 new custys per 1,000 leaflets.
"Thank you for calling: if you have a 1st floor flat, mid terraced house, lots of dogs, no parking, no side access, or no sense of humour, please press hold!
For all other enquiries, please press1"

Walter Mitty

  • Posts: 1314
Re: £600 for marketing how would you spend it ?
« Reply #3 on: February 12, 2015, 06:15:37 pm »
Other - meaning prnt leaflets and self-deliver while canvassing.

alfie11

Re: £600 for marketing how would you spend it ?
« Reply #4 on: February 12, 2015, 06:20:22 pm »

Ian101

  • Posts: 7887

Dave Willis

Re: £600 for marketing how would you spend it ?
« Reply #6 on: February 12, 2015, 07:07:28 pm »
I'd spend it on a team building weekend in Amsterdam.

Bungle

  • Posts: 2391
Re: £600 for marketing how would you spend it ?
« Reply #7 on: February 12, 2015, 07:16:07 pm »
Canvassing not listed as option as that costs me nowt as do it myself.

Van currently sign written but TBH its too complicated as put too much on it when I had it wrapped 2 years ago.

My aim is to build up my window cleaning round again too 100% as realised cant get as much money doing add ons that regular window cleaning brings in so conny roof / fascia & soffits / gutter cleaning add ons are dropped unless its a current window customer.

Personally I think you cant beat a proper sign written van but thought I would get peoples opinions.

I disagree, I think add ons bring in better money. A conny roof at a minimum of £70 and done in an hour is better than my window cleaning rate.
We look at them, they look through them.

Jack Harris

  • Posts: 256
Re: £600 for marketing how would you spend it ?
« Reply #8 on: February 12, 2015, 07:19:45 pm »
How often you get them for £70?

Clever Forum Name

  • Posts: 5942
Re: £600 for marketing how would you spend it ?
« Reply #9 on: February 12, 2015, 07:27:09 pm »
£600 on RED. Then spend £1200 on leaflets. The £1200 would pay for delivery and printing. You can't lose.

Bart Olin

  • Posts: 38
Re: £600 for marketing how would you spend it ?
« Reply #10 on: February 12, 2015, 07:55:55 pm »
cane the leafletting . 
bartmyarse

duncan h

  • Posts: 1875
Re: £600 for marketing how would you spend it ?
« Reply #11 on: February 12, 2015, 08:08:32 pm »
Did a leaflet drop in a large estate near me the other day. All big houses. I would say 50% had signs up saying NO COLD CALLING. Put me off knocking on doors a bit. I can cover 50 to 80 housed in 1 hour dropping leaflets.
On the bright side. I bumped into a local news agent dropping some thing off. He was an old school pall. He asked for me to drop off 600 at his shop and he will put them in local rag :)

lal

  • Posts: 1112
Re: £600 for marketing how would you spend it ?
« Reply #12 on: February 12, 2015, 10:10:50 pm »

 Hi Ian, I know its not on your list, but do you have a website, I cant see one on your profile, if not Nathanael
 Jones would build you a good website for that sort of money or less, and it would be ongoing for good, working
 all year round, in the long term you would get a better return for your money then leaflets or adwords, just a thought.

 Best regards
 Lal

Mike #1

  • Posts: 4668
Re: £600 for marketing how would you spend it ?
« Reply #13 on: February 13, 2015, 06:31:54 am »

 Hi Ian, I know its not on your list, but do you have a website, I cant see one on your profile, if not Nathanael
 Jones would build you a good website for that sort of money or less, and it would be ongoing for good, working
 all year round, in the long term you would get a better return for your money then leaflets or adwords, just a thought.

 Best regards
 Lal

Possibly but not always i have slow trickle of work through website built by Nat , Its not a golden ticket but neither is a flashy leaflet campaign its a mix of things that work .

Their is a few lads that look like a rouges and drive round in a battered van and they still manage to gain regular custys .

Ian101

  • Posts: 7887
Re: £600 for marketing how would you spend it ?
« Reply #14 on: February 13, 2015, 07:10:04 am »

 Hi Ian, I know its not on your list, but do you have a website, I cant see one on your profile, if not Nathanael
 Jones would build you a good website for that sort of money or less, and it would be ongoing for good, working
 all year round, in the long term you would get a better return for your money then leaflets or adwords, just a thought.

 Best regards
 Lal

Hi Lal ... yup got one thru one and one www.reliablewindowcleaning.co.uk ...... currently changing a few things on it so not at its best at the moment

lal

  • Posts: 1112
Re: £600 for marketing how would you spend it ?
« Reply #15 on: February 13, 2015, 07:57:07 am »

 Hi Ian, I know its not on your list, but do you have a website, I cant see one on your profile, if not Nathanael
 Jones would build you a good website for that sort of money or less, and it would be ongoing for good, working
 all year round, in the long term you would get a better return for your money then leaflets or adwords, just a thought.

 Best regards
 Lal

Hi Lal ... yup got one thru one and one www.reliablewindowcleaning.co.uk ...... currently changing a few things on it so not at its best at the moment

Hi Ian, looked at your website, thought it was pretty inpressive, packed with loads of information showing what you do,and
great photo's, doe's it bring in much work? how does it rank on google search's for your area coverage, if it is not ranking
well on google search's, the SEO needs to be looked at, Nathan built my website for me and it went live august 2013, he told
me the seo would take about 3 months before I would start seeing any results, he was spot on, why don't you email him and let
him have a look at your website, he offers very good advice, seriously I rate him very highly, he really knowe his stuff.

Best regards
Lal

Ian101

  • Posts: 7887
Re: £600 for marketing how would you spend it ?
« Reply #16 on: February 13, 2015, 04:55:29 pm »
yup brings in phone calls / emails not many but high quality and cant remember last time an enquiry wasn't converted to a customer ..... if I go into in private browsing which hides my cookies from previous searches if I google window cleaner Hawarden then its on first page