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Aaron stanton

  • Posts: 77
Leaflet printing help please
« on: January 25, 2015, 04:55:30 pm »
Hi guys,

I have been told that I should be looking at delivering around 5000 leaflets per week to make it worth while, do you think this is enough or to much?? Any rough costs on how much this would cost? And any good websites I should be looking at for leaflet printing??

Cheers


Mike Halliday

  • Posts: 11581
Re: Leaflet printing help please
« Reply #2 on: January 25, 2015, 06:30:14 pm »
5k is a great amount if you can get them reliably delivered at  the right price

Having spoken to carpet cleaners who have done leaflets and it not worked I would like to put forward a mathematical formula that I think  is very relevent.

basically whatever  your cost  of printing and delivering 1000 leaflets equals then your average job price must be  at least double that amount to break even and times 4 to be worthwhile

If you are paying £60 for printing and delivery and your average job price is £75  then you need to either increase your prices or find cheaper delivery or it won't work.

For printing unless you are great at design then I would use Mark at dp design for your leaflets.
Mike Halliday.  www.henryhalliday.co.uk


Shaun_Ashmore

  • Posts: 11382
Re: Leaflet printing help please
« Reply #4 on: January 25, 2015, 06:42:08 pm »
Mike after all of these years who is your return ie job per 1000

Not monetary value

Shaun

Aaron stanton

  • Posts: 77
Re: Leaflet printing help please
« Reply #5 on: January 25, 2015, 07:06:09 pm »
Cheers for the advice, I will probably get 10,000 printed initially but deliver 5,000 first of all to see how that goes as I am a newbie. I will check out the web sites reccomended and see who is in the local area that offers leaflet printing.

Simon Gerrard

  • Posts: 4405
Re: Leaflet printing help please
« Reply #6 on: January 25, 2015, 07:11:10 pm »
Why not get yourself a decent website with good SEO then run a Adwords campaign in a few areas  until your website ranks on page one.

Simon

Aaron stanton

  • Posts: 77
Re: Leaflet printing help please
« Reply #7 on: January 25, 2015, 09:02:36 pm »
I have my domain name just need to build my website now, I will try all types of marketing to see what works best for me and my area.

maxcampbell

  • Posts: 256
Re: Leaflet printing help please
« Reply #8 on: January 25, 2015, 09:41:02 pm »
Printing comes out at about £12 / 1,000 for us, and delivery £30 / 1,000 (delivered with 1 other), so think about delivery - who you'd use & how much, & what areas, whether solo or in bundles - printing is secondary.

5,000 per week is good, but you don't need to jump straight to that level - that should bring about 15 jobs / wk - all of which need pricing up then doing.

Aaron stanton

  • Posts: 77
Re: Leaflet printing help please
« Reply #9 on: January 26, 2015, 09:53:58 am »
£12 per 1000 leaflets sounds like a good price I would be happy with that sort of price but not seen it so far. Better get looking at who I can get to deliver them for me then and how much. I will deliver some myself at first just to get going.

Radek Jablonski

  • Posts: 956
Re: Leaflet printing help please
« Reply #10 on: January 26, 2015, 10:02:05 am »
have you been at printcarrier?

Aaron stanton

  • Posts: 77
Re: Leaflet printing help please
« Reply #11 on: January 26, 2015, 11:08:42 am »
No will check them out