[heritagecleaning]

I'm just setting up ad words. I'm specifying 'Carpet Cleaners Swindon' and other variations with 'Swindon' in the line.

Do people generally specify simply 'Carpet Cleaners' and 'Carpet Cleaning' and expect the geographical settings to sort out who sees the ad, or will this result in loads of wasted clicks?

 

Thanks


Owen

[Mike Gwilliam]

You will just need carpet cleaning Swindon and upholstery cleaning Swindon and that's all with a broad match which will cover carpet cleaners and all variations including rugs for example.

The most important thing which many advertisers overlook is to add a negative keywords list. This would be say for example ''diy'' ''cheap'' or ''hire''. Then your not wasting your money on those search terms which would come into the broad match.

[heritagecleaning]

Thanks Mike - just added some negative keywords 

[Mike Gwilliam]

Also very nice Wordpress site there with good ranking which would enable you reach out to surrounding towns in organic searches

[Mike Halliday]

Some random thoughts.....

What landing page are you using? Does it go to your home page or carpet cleaning page?

If you look in the advance settings you can adjust the time is shows and the days, this give you some interesting options

The advert that shows from 8am-5pm should have different wording than the advert that shows from 5pm-8pm

The advert that shows Monday-Friday should be worded different from the advert that shows at weekends.

The quality score will determine how much you pay so matching the headline to the keyword to the landing page will help keep the cost down but everyone will have the headline 'Swindon carpet cleaning' but the headline 'fast-dry carpet cleaning' will have a lower quality score but has a benefit in the headline, this might get a better CTR

[Mike Halliday]

An example of a weekend advert, people might think "it's the weekend I'll ring them on Monday" but if the advert says open weekends they might be prompted to call today.

[heritagecleaning]

That's a great idea Mike. At the moment I have it set just to weekdays to avoid wasting money, but I'll do as suggested 

[heritagecleaning]

How are you getting such a long headline in Mike??

I am only allowed 25 characters.

[Mike Halliday]

Owen, the only time I think you will waste money on adwords is between 9pm & 7am ( who looks for a carpet cleaner in the middle of the night?) most normal people will look at normal times.

I would run your advert 7 days a week, I've never seen any data that says .. eg:Tuesday and Wednesday are better than sat & sun.

 If anything I would do it weekend with the words aimed at home owners and during the week at business customers  ( who only work weekdays)

There's a lot more to adwords as you start experimenting

[Mike Halliday]

My headline is only...' Carpet cleaning? Yes'

The next part is the second line, google sometimes put the first and second line as the headline.

[heritagecleaning]

My headline is only...' Carpet cleaning? Yes'

The next part is the second line, google sometimes put the first and second line as the headline.

Gotcha

[heritagecleaning]

There's a lot more to adwords as you start experimenting

Yes I'm beginning to see that, as my head starts to explode