You do read some bull on this forum, save the bi-carb for baking you muppets. Where on earth do you lot get all this s**t from?
Looks like it’s down to its primary dye. I would guess that it’s been very near or touching an excessive heat source like radiators or some other form of heat. Customers try all types of things in an attempt to dry out cushions frames ect.
Another cause could be that the dye was possibly unstable and you have hit it with too much alkali and stripped it to its primary pigment of the dye, that obviously been pink.
I would clean the whole thing again with only fresh tap water (no pre spray) and finish with a light mist of acid rinse.
Chances are, the damage was done when it dried out, so contact your insurance or pay them out and move on.
Pete