I look at every first clean as an investment clean and am not bothered about how much extra that the first clean earns me, all i care about is doing that first clean good and winning over that customer to be a regular long term customer. By charging double it may change the way the ball roll's meaning the customer wont see me as a fair trader and may see me as a money grabber then again it may not and the customer may think fair do's they are filthy but either way i am in it for the long haul and am not interested in complicating a simple process of doing a good job and maintaining a customer.
im pretty good at spotting messers and the 1 off brigades where i simply dont bother even turning up but 95 times out off 100 my first clean turns into a 2nd clean and 75 percent of them stay as regular customers which i class from the 6th clean.
Thats how i feel about charging double for first cleans anyway! I did try it charging 50% more ages ago when just started out rebuilding but found it put a lot of potential customers off changing there mind before the first clean and when i didnt charge more they were all fine so decided charging extra on first cleans wasnt for me.
Mick, if you don't charge extra for first cleans and you don't agree with it for yourself thats fine. I'm not going to argue with you as regards that. But something is going wrong here based on what you're saying.......
im pretty good at spotting messers and the 1 off brigades where i simply dont bother even turning upbut found it put a lot of potential customers off changing there mind before the first cleanNow i'm guessing here, and i know its hard to put into words exactly what you're trying to convey so i hope i'm not taking you out of context. But if i'm reading right then you're not turning up to some new or potential customers just based on instinct? This same instinct , that they won't pay extra, is the reason you say that it puts them off? But you don't turn up so how do you know this ? Also, you're not new and you're established so how do you find time to go do new customers/first cleans in with your regular planned work ?