This is an advertisementInterested In Advertising? | Contact Us Here
I cant remember the last time i worried about loosing domestic customers because usually the same week i replace them with a couple more!
Every decent sized round will loose customers every month - people move away, run short of cash, die etc all the time. its important to track how many you're loosing and how many your gaining (or the value of the jobs at least) and make sure you're not consistently on the loosing side. If you are for more than 3 months in a row its time to step back and take a good look at your business and see what's going wrong,...The way you run your business might be the same as it has been for years - you might have 100% customer satisfaction, do a fantastic job & be liked by all of your custies - - but if new competition are marketing their business in a way that stops you being seen (They might be leafleting/top of google/ newspaper ads etc etc that you aren't competing with) then you could simple be loosing out because you've become invisible.
No still don't understand, I must be thick
Quote from: Nathanael Jones on October 27, 2014, 12:05:33 pmEvery decent sized round will loose customers every month - people move away, run short of cash, die etc all the time. its important to track how many you're loosing and how many your gaining (or the value of the jobs at least) and make sure you're not consistently on the loosing side. If you are for more than 3 months in a row its time to step back and take a good look at your business and see what's going wrong,...The way you run your business might be the same as it has been for years - you might have 100% customer satisfaction, do a fantastic job & be liked by all of your custies - - but if new competition are marketing their business in a way that stops you being seen (They might be leafleting/top of google/ newspaper ads etc etc that you aren't competing with) then you could simple be loosing out because you've become invisible. Perfectly put.It leads on to another thing. If you're not measuring how successful your marketing/sales is then you'll never know what hit you if it's failing. We've tried a handful of different styles of leaflet and we know which ones work because we measure it. One "improved" leaflet we tried this summer brought in 2/3 as much business as the previous one.Also, this helps to answer why your top-line hourly rate is irrrelevant. One of the many costs you'll have in your business is money spent maintaining your customer base. People do move/give up/die and, as sure as eggs are eggs, you need to spend money (leaflets, etc) or time (canvassing) to replace them. Think on that the next time someone complains that you're earning £X per hour doing their windows (or the next time someone on here boasts of their daily rate).Vin
Wish I could lose some more - totally overwhelmed with work.
Liberace's ex looking to meet well built men for cottaging meets.
Yer, but if they don't go I'll have to go VAT registered
No, but I'm over 40k up on when I left school 22 years ago!