Interesting exchange of views and whichever route you choose, you will require a great deal of dedication and singlemindedness.
Personally and I fall back on, not just personal experience, but all of the training and business education, etc, over 30 plus years, which has cosistently impressed certain values upon me.
One of which was the avoidence of falling into the '' low price trap '' which is the cause of many businesses failures.
Sure, you can discount and you can, theoretically sell products, or services at lower than the competition, but, you have to comfortably exceed your breakeven and be able to sustain a consistent level of growth to, just, stand still.
It is far better to achieve a level of profitability, with which you are comfortable and which gives sufficient surplus to re invest in your business, in capital expenditure, or marketing / training / diversification.
It's a simple and obvious fact, that a compact and well structured business is a lot easier to manage.
What you have to get from your business goes beyond, size, the most important thing is profitability and it's perfectly possible for a one man / woman business, with a small team of 6 to 8 employees to achieve a greater net profit, than a larger, but less well run business.
This kind of discussion could go, on and on, as opinions and attitudes will always be in conflict, but it does'nt mean that one approach will always succeed over another, as the personality factor, will determine the routes we choose and to a great extent , the success, or failure of our enterprise.
best wishes
rob m