Years ago I used to tell a BS story about colliod cleaners being invented for the exon Valdez accident in Alaska, the detergent they charity agencies were using to clean the infected birds was too toxic and was killing more than they saved, so they needed a safer more environmentally safe cleaning agent .... So colliodal technology was adapted to solve the problem.
Now it's being touted that micelles cleaners were invented to deal with oil spillage, this is a bit close to the crap I made up, can someone put up a link to prove the oil spillage theory ?
Cos I think it's just one of these ideas that is said so much, by so many that it becomes 'true'