They sold relatively few in the USA for the size of the country , the ' corporation ' is just one man in a shed after all , no upscale because they didnt sell well and were mostly slated on the US forums .
The forum has also being used to heap negative propaganda on other machine manufacturers , cleaning concepts and available chemicals , usually with some unproven pseudoscience .
Chemical wise ... i dont doubt it has affected the industry in the UK, if something is seen to sell it will be copied , but the reason for the popularity was still mostly hype .