What simon says is quite on the money
I do a lot of window cleaning where I get jobs that I've priced sometimes double to other quotes. Why?
Sign written van, tell custy as many positives about me and why you should use me,t shirt with name on.
Carpet quotes over the phone I lose a lot more than when I visit to quote.
Try selling your service, explain how you clean, pre vac if you don't, pre spray , agitation, extraction, air blowers etc, just to give your service extra added value, then they will pay the top dollar.
As an example,mrs Jones , I've quoted £79 for the lounge,'oh joe blow has quoted me £39
Well Mrs Jones, I'm often beaten on price but not on quality or service.....
Then, she will either book then and there, or think about those seeds of doubt I've sown if she picks Mr Joe Blow
That's just my take on it.
Mr B