There a few variables ...
The temp of the water you are feeding through it ... the warmer the water u feed it the hotter it will come out so if u start with cold .. recirculate the water through it back to your tank while you are setting up .
The wattage of the unit ... its 2000w i think , not as good as 3000w but better than none .
The flow and pressure u work at ... it should be more consistent at lower pressure about 150-200 should be ok in general.
The technique u use .. a couple of dry strokes between wet will help maintain the heat .