About 15 years ago I knew a guy, who has now immigrated to New Zealand, who had a carpet cleaning business called ' Just Carpet Cleaning' ......... says it all because thats all he would do.
The amount calls he got for Suite cleaning was astounding,
His girl would answer the phone 'Good morning Just Carpet Cleaning, how may I help you' and at least (he said) 15 times a week she would get asked 'do you clean suites'
He swears blind that if he was just called Bob's Carpet Cleaning or whatever he would never have had the same amount of enquiries on sofa cleaning.
Very strange indeed, there is probably some psudo babble answer to this on the emotional thinking of potential customers but what ever it is it worked.