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Poll

How Much Of Your Monthly Turnover Is From Repeat Business? (Please No BS)

0% to 25%
34.5%
20 (34.5%)
25% to 50%
25.9%
15 (25.9%)
50% to 75%
31%
18 (31%)
75% to 100%
8.6%
5 (8.6%)

Total Members Voted: 55

Voting closed: July 29, 2014, 04:42:13 pm

elliott cleaning

  • Posts: 778
Re: Repeat Business
« Reply #20 on: July 23, 2014, 10:56:12 pm »


.......Apart from chemical which is very insignificant all your other expenses should stay the same (within reason) doesn't matter what level of turnover you have.

Diesel maybe? but then you say your only doing 2 - 3 jobs a day  :)

Carpet Dwag - you are confusing overheads (I.e. Indirect costs) with direct costs the likes of chemicals etc.

Now you might well run your business from the draining board of your kitchen sink ( and I have no criticism of that)  - but once you start to realistically account for the likes of rent, rates, utilities, depreciation, insurance, accounting  etc, etc you will soon see where your overheads mount up


Carpet Dawg

  • Posts: 2968
Re: Repeat Business
« Reply #21 on: July 23, 2014, 11:09:08 pm »
I think you have a very good accountant  ;) ;) or your calculator is broken.

Sorry but if your doing 2 jobs a day, 5 days a week (sometimes), do you really need premises?

rent, rates, utilities, depreciation, insurance, accounting (will go up if your vat reg but not a crazy amount). Again these should all really stay about the same regardless of turnover or how busy you are.

Shaun, your expenses about the same as that?

I must be doing it wrong  :'(

francis

  • Posts: 125
Re: Repeat Business
« Reply #22 on: July 23, 2014, 11:20:11 pm »
Well I guess we all run our businesses in different ways to suit our personal taxation requirements.  Maybe my accountant is worth his fees :-\ ;) ;)

Carpet Dawg

  • Posts: 2968
Re: Repeat Business
« Reply #23 on: July 23, 2014, 11:24:51 pm »
Well I guess we all run our businesses in different ways to suit our personal taxation requirements.  Maybe my accountant is worth his fees :-\ ;) ;)

that's nice to know  pal ???  ::)roll

ian harper

Re: Repeat Business
« Reply #24 on: July 25, 2014, 08:04:43 am »
Mike

well said

Still no one out of the over 75% going to let on how they do it?

COLIN BRIGHT

  • Posts: 787
Re: Repeat Business
« Reply #25 on: July 25, 2014, 05:49:51 pm »
100%
But I only do 1 job a week

derek west

Re: Repeat Business
« Reply #26 on: July 25, 2014, 06:18:40 pm »
Mike

well said

Still no one out of the over 75% going to let on how they do it?

if you aim for the low end of the market you'll never retain 75% of your customers, cos there is always someone cheaper and thats why they use you. however if you service high end clients and do an amazing job then they have no need to look else where and this is how you retain your client base with regular newsletters and reminders you can't fail to get them using you time after time.

make sense?

Shaun_Ashmore

  • Posts: 11382
Re: Repeat Business
« Reply #27 on: July 25, 2014, 06:56:32 pm »
I'm at the 50-75% infact this week it's been more of the 75% new customers are quiet ATM

Shaun

from edge2edge

  • Posts: 1507
Re: Repeat Business
« Reply #28 on: July 25, 2014, 07:54:47 pm »
Gotta agree with Derek re high end customers as they appreciate your efforts more when money isnt the issue(and yes they pay more so why not court them it makes sense really)................Alan

elliott cleaning

  • Posts: 778
Re: Repeat Business
« Reply #29 on: July 26, 2014, 08:25:20 pm »
Derek - thank you for stating the obvious.  I was to reluctant to imply that those who can't attain a three quarter repeat rate are just pitching at the wrong - dare I say it - low end - of the market and not just for repeats but also for price. So if you work that market - no the repeat and referral rate is much lower and you won't attain six figure turnover

Shaun_Ashmore

  • Posts: 11382
Re: Repeat Business
« Reply #30 on: July 26, 2014, 10:36:35 pm »
Believe it or not (ha ha) price can dictate how much the customer will value you, the more you are valued the more that you have the chance of repeat and referrals.

Shaun

ian harper

Re: Repeat Business
« Reply #31 on: July 27, 2014, 10:08:38 am »
I would love to see some data on ROI on big turnover. as big turnover does not equal high profit? as low price does not equal low profit

Shaun_Ashmore

  • Posts: 11382
Re: Repeat Business
« Reply #32 on: July 27, 2014, 12:09:39 pm »
No but you have to have consistent high volume, if you get high volume because it's been built up over years with a higher price then you get a super charged income although you need patience and consistency.

Shaun