Polls on this subject are very misleading as they are often used as a gauge for how successful a company is, But who is busier and making the most money someone who only gets 10% repeat business or someone who gets 75%?
You do get BS about getting all their work from repeat & reccomend business, like it's some badge of honour that they spend nothing on marketing. I know a couple of guys who are in this category, they are happy to tell you how little they spend on marketing ........but fall silent when prices are discussed or don't mention they only work 1 or 2 jobs a day.
Very few people are hitting +75% repeat business on 3-4 jobs/ 6 days a week charging premium prices,
Mike - your making assumptions which you can't back up with facts.
Yes, I do have a repeat/recommendations in excess of 75% - No. I don't do 3-4 jobs a day/6 days a week. 2 , sometimes 3 a day and 90% of the time 5 days a week. Yes the turnover does reach 6 figures but alas David@zap whatever's notion of only 20% overheads on that level of turnover is unrealistic despite the fact that advertising/marketing costs are insignificant.
Now, I accept that the prices we charge in London and the South East may be somewhat different from other parts of the country - but am I a BS'er because that is the way my business works.
There ain't nothing special about me - so I am convinced that there are plenty of others who run their business similarly and probably a number who are way beyond our level
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