[ian harper]

How Much Of Your Monthly Turnover Is From Repeat Business? (Please No BS)

[ian harper]

so how do you get over 75% repeat?

[Shaun_Ashmore]

Do a very good job, sell yourself as the best and keep in contact.

Shaun

[*Hector*]

as Shaun said ..... and have been doing it for 15-20 years...

[Mike Halliday]

Polls on this subject are very misleading as they are often used as a gauge for how successful a company is,   But who is busier and making the most money someone who only gets 10% repeat business or someone who gets 75%?

You do get BS about getting all their work from repeat & reccomend business, like it's some badge of honour that they spend nothing on marketing. I know a couple of guys who are in this category, they are happy to tell you how little they spend on marketing ........but fall silent when prices are discussed or don't mention they only work 1 or 2 jobs a day.

Very few people are hitting +75% repeat business on 3-4 jobs/ 6 days a week charging premium prices,

[david@zap-clean]

Very few people are hitting +75% repeat business on 3-4 jobs/ 6 days a week charging premium prices,

Based on my current average price per job (and ONLY that statistic), that would give me a turnover of around £126,000 per year.  And probably a profit of £100,000 (pre-tax).

I wish!

[Mike Halliday]

It's just me then

[Shaun_Ashmore]

You're a scaliwag Mike I would buy from you 

Shaun

[Shaun_Ashmore]

If it wasn't for repeats I'd be done for, the longer you are in business the more chance you have of repeats I've had customers that use me every 6 months and every 10 years people do still keep my number.

Shaun

[adrian marsh]

It's just me then

And what's wrong with 1 or 2 jobs a day Mike? I have one coming up beginning of August which will take 4 days to complete. So that's 0.25 jobs a day As long as the cheque at the end of the job is big enough I'd be happy with one job a year.

[Shaun_Ashmore]

Is that a hard floor job?

A 4 day carpet clean means you need a truck mount.

Shaun

[simonmnickson]

Anyone who put over 75% repeat should be named and shamed and taken out in the street and shot like (not a dog- I love dogs) A RAT !!!!!!

[elliott cleaning]

Polls on this subject are very misleading as they are often used as a gauge for how successful a company is,   But who is busier and making the most money someone who only gets 10% repeat business or someone who gets 75%?

You do get BS about getting all their work from repeat & reccomend business, like it's some badge of honour that they spend nothing on marketing. I know a couple of guys who are in this category, they are happy to tell you how little they spend on marketing ........but fall silent when prices are discussed or don't mention they only work 1 or 2 jobs a day.

Very few people are hitting +75% repeat business on 3-4 jobs/ 6 days a week charging premium prices,

Mike - your making assumptions which you can't back up with facts.

Yes, I do have a repeat/recommendations in excess of 75% - No. I don't do 3-4 jobs a day/6 days a week.  2 , sometimes 3 a day and 90% of the time 5 days a week.  Yes the turnover does reach 6 figures but alas David@zap whatever's  notion of only 20% overheads on that level of turnover is unrealistic despite the fact that advertising/marketing costs are insignificant.

Now, I accept that the prices we charge in London and the South East may be somewhat different from other parts of the country - but am I a BS'er because that is the way my business works.

There ain't nothing special about me - so I am convinced that there are plenty of others who run their business similarly and probably a number who are way beyond our level

[Mike Halliday]

Read the start of my last paragraph

"Very few people....."

I'm not saying it's not possible but it's a rare find, but you are right  I am making assumptions, but they are based on knowing a lot of carpet cleaners,

all we can do is make assumption based on personal knowledge and my knowledge tells me it's not common to find the perfect scenario that I described

[dan paton]

Elliot out of curiosity are you the company based in Aldershot?

[elliott cleaning]

Mike  - Fair enough - accepted   - and in all fairness I have to say that ca 30% of the business is stone floor cleaning/restoration


Dan - No

[Carpet Dawg]

if marketing and advertising aren't aren't the biggest expenses what else do you spend your turnover on?

I think £26k in expenses (or 20%) on a £126K turnover is pretty friggin high.

Apart from chemical which is very insignificant all your other expenses should stay the same (within reason) doesn't matter what level of turnover you have.

Diesel maybe? but then you say your only doing 2 - 3 jobs a day  

[stuart_clark]

I have a four day job in August but definately dont want a truckmount, Dont want to slow the job up ! 

[Carpet Dawg]

I have a four day job in August but definately dont want a truckmount, Dont want to slow the job up ! 

four days in the same place must be boring 

[Shaun_Ashmore]

Stuart loves his bucket he's named it Bob and it sleeps with him it's had a new handle and a new pale but as he sees it a lot it's become love

I'm guessing that Elliott cleans over heads for his hard floor cleaning (30%) is more for his solutions than the 70% carpet cleaning.

I'd say that £26k is about the same as mine (but obviously I'm poorer)

Shaun