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Matt Steele

  • Posts: 90
Telling is selling, not always
« on: July 16, 2014, 08:15:12 pm »
Got to my first customer today, lovely old girl, cleaned for her a few times over the years, nice big house with cream/white high wool content carpets, not overly soiled but due a clean, her 50 something son turns up as I'm setting up and says in a really cocky tone "so your the one who's come to clean the carpets that don't need cleaning" I ignored him and carried on, 3 hours later as I was tidying my gear away he say's what an amazing job I'd done and any chance I could sort his out too  :) ha ha tw@t

John Kelly

  • Posts: 4461
Re: Telling is selling, not always
« Reply #1 on: July 16, 2014, 08:21:06 pm »
This often happens with older clients and their son or daughter turns up and thinks they are being ripped off. This is when your marketing skills should kick in and explain the benefits of regular cleans especially the health benefits of reduced dust mites etc. Usually t6rns them round.

Mike Halliday

  • Posts: 11581
Re: Telling is selling, not always
« Reply #2 on: July 16, 2014, 08:32:20 pm »
I get this most with pressure washing.

The old person tells me that their son has a pressure washer and said he would do it, but she says he has'nt got the time as he's got 2 kids and works hard,

she does'nt want to be a burden by keep reminding him to do it,  so calls me in.

But when he sees me cleaning it reminds him that he said he would do it......so he isn't happy. Then he works out how much a hour I am charging and he think I'm ripping off his parents. He does'nt realise I have done in 2 hours what it would take him a weekend to do and I will get a miles better result than he could ever achieve.
Mike Halliday.  www.henryhalliday.co.uk