[Mike Halliday]

ian my present leaflet does work well, and  I don't need more customers..... but I want them to spend more money so I need to give them  a reason to justify spending more money.

they need a reason to spend an extra £40 over ABC cleaners who advertise rooms for £35 so unless I educate them about the difference why would they pay more? 

[Steve Chapman]

I think times have changed alot with the internet, people havent got the patience or time to read much information, once they see the things they like they will phone you.

When people get my number from the internet they often say they didnt even click through to the webiste just rang the number on adwords or the map !

People want stuff done quick with not too much interuption in their life !

Many website developers will tell you to keep the website simple without too much info on the home page, as they just want to see the phone number and ring it !

Its the type of world we live in now !


Steve

[garry22]

Many website developers will tell you to keep the website simple without too much info on the home page,

That's why "most" website developers produce stuff that does not work. They have certainly never written any sales copy that works and most don't even track results. Meanwhile, most experienced (successful) marketers sell through one hour + webinars or Google Hangouts.

A friend of a friend has wasted loads of money on a "marketing expert" (who it turns out, is just someone with a graphic design degree).

They have spent ages on the logo but guess what? No sales off the website or the newspaper ads (a blown up version of the business card - basically a bigger logo!). Nearly all her business is coming off a sandwich board outside her salon! The expert cloen has told her to not expect much until people get used to the logo.

[Steve Chapman]

Yeah i was talking about the "succesful "  ones   

[peter maybury]

I have always put a certain amount of detail on flyers, websites etc. You would be surprised at the amount of people that do read it. If you are at the bottom end of the market then price is a more important consideration.
People with expensive and delicate furnishing are concerned about who and what invades their privacy. Detail is something that can be read by those that want it and overlooked by those that do nt.
Peter

[Carpet Dawg]

Just have two leaflets Mike, one for the more affluent looking houses and one for the run of the mills. 

[wynne jones]

Hey Mike I have a totally different take on this.

You say you have enough customers, you just want them to spend more.

Look at your twenty best clients and put in your leaflet who you want to attract based on them. You have the luxury to experiment with this, others are too poor/afraid. It's amazing how this works compared to grovelling and competing.

Also mentally you are trying to justify what you charge or are going to charge to yourself not them. If that wasn't the case you wouldn't be saying I don't need more customers. Just do it anyway. The worst thing that could happen is you have a relatively bad month, but I suspect you want to keep improving and making more per hour more easily which requires some experimentation and doing something a bit beyond your comfort zone.. 

[Simon Gerrard]

If Mike didn't need more customers then he wouldn't need to leaflet in the first place, surely?
It is true that some people are interested in the technicalities, but they are only a tiny minority and you risk putting the majority off by trying to blind them with science, when all they actuall want is their carpet cleaned, albeit to the highest standards, minus the meaningless blurb.

Simon

[Mike Halliday]

Simon You did'nt understand my initial answer to Ian, I don't need more customers than my leaflet already produces. I just want the people who already respond to spend more money

You asked for an example of a reminder card why? Don't they just remember you and call when their carpets require cleaning? Many people question my leafleting because they thinks it's just about finding new customers.....they don't understand the whole concept.

everyone of my existing customers receive my leaflet every month, it acts as a reminder card But if I mentioned sending out reminder cards every month I would be applauded for my marketing savvy, but I spend less on leaflet delivery than it would in the cost of stamps to contact all my existing customers and my leaflet also brings in new customers.

[Shaun_Ashmore]

Mike what are you actually asking?

Do you want to pre warn customers that you are more expensive than others or re you trying to sell more on the sale?

Shaun

[garry22]

Interesting customer retention strategy...  send a standard sales leaflet to strangers and hope some customers get it? 

[Mike Halliday]

Interesting customer retention strategy...  send a standard sales leaflet to strangers and hope some customers get it?  

Or is it the exact opposite ? Send a leaflet to customers and let strangers get it as well

Shaun, I believe customers who have decided they want a carpet cleaner are hungry for information, I have a complete A5 side to play with, the opposite side is a standard leaflet and they can stop there .......but if I can give them information to help them make an informed choice then why not

[Shaun_Ashmore]

The technical blurb has to be for a reason its there to add sizzle you don't want to aimlessly spout out facts as the customer will get bored it has to have a place in the story line.

If I were in your shoes with the set up you have and the man power I'd go for a multi discount on the blurb side there's more chance of them reading it.

Shaun

[Simon Gerrard]

Or is it the exact opposite ? Send a leaflet to customers and let strangers get it as well.

So are the majority of people you are leafleting every month existing customers, if so that's one hell of an expensive way of keeping in touch

Simon

[Shaun_Ashmore]

There's more too it than that, it's about brand and area, if you leaflet with the same well presented piece time and time again people will get used to it as well as it will become a comfort blanket they'll feel as though they can depend on you.

Shaun

[Simon Gerrard]

Sorry Shaun, that's rubbish.
People aren't looking for a comfort blanket in the form of a carpet cleaning leaflet, where did you get that pearl of wisdom from?

Simon

[Shaun_Ashmore]

If you read marketing books as well as trying the ideas out and read mikes posts you'll understand what he's trying to do is make him the one stop call for carpet cleaning, franklins in sheffield did something similar years ago everyone in a particular area would only call them as they had in theory made themselves the authority in cleaning is was named 'the franklins experience', price wasn't an issue customers just called for the service.

Shaun

[garry22]

For every thousand leaflets dropped, how many of that thousand are going to existing customers?

[*Hector*]

I would say that the number increases every month.

[garry22]

More than the 100% that some sort of relationship based marketing would reach?

Hector, do you keep in contact (on a personal level) with you hypnosis clients or do you just keep sending them sales leaflets?

ps; and don't say you programmed them to remain customers