Yes Mike, no worries you are correct, but the cost is basic and you get lots of freebies included and the established sites dominate their search terms, so it's all about value for money. Like I said, if you want a fancy website pay fancy prices or if you have champagne tastes on beer money then we are not for you. All I know is you will struggle to get what we offer for the same money, trust me I have been there and seen all the false promises!