People have more choice than ever before ,the internet will list them tens of thousands of cc. 128,000 results for carpet cleaners cheshire .
You have to be more than a carpet cleaner, Marketing is the No1 thing without it you're naffed ,why do you think large companies have advertising manager ,.
you have to get the work in to pay the advertisers to get the work to pay the advertisers. then hopefully at the end of the year you will have more money than you need to pay out .
You have to be different 3 for 2, free scotch guard smallest room free they have heard it all before .
sell Yourself gain trust .
This Guy has got it nailed
http://www.artofclean.co.uk/ I bet hes the same as mike known all over cambridge he creates a experiance . hes made it like a family , he comes across as if he cares and hes got a team that can solve Your problems , so if its leather they will say is Marty available, he has created a connection .
Im sure that when people call him they have already made their minds up that they are booking him.
Pierre is creating connections all the time over 2500 likes on face book
https://www.facebook.com/artofcleanAre they the customers who are looking to pay £20 yes the same ones but pierre isnt selling carpet cleaning hes selling Trust, experience, connections .
I do a blog and on it is a page how to start your own carpet cleaning business i get a least one a week emailing me or phoning asking what's the best way to do this or do that , what I have found is that They don't do anything and if they do they don't last .
Carpet cleaning run as a full time job to make good profit is hard work , and most people don't like it, they would rather get £300 every week than £800 one week and £300 the week after people are after certainty .
I hear people say they are ruining the industry with their cheap prices no they are not they are providing a service to customers that 80% of the time wouldn't use you anyway , as for not helping people on here well thats just plain daft if people don't share experiences that they have gained what's the point in even coming on here.
I have been on here for over a decade and i can count on one hand any good relevant information that I have been given its more of a community .
Anything thats given as advice on here is always somewhere on youtube, the best information I have been given has always come from meet ups where you create trust and people then open up.
Spread the love its the art of
Reciprocity , look it up it works
"Dont Panic" evolve
ps i know some great ways of getting working but im not telling you lot