I have to disagree with Jamie on this.
A truckmount is a tool for a job not a USP.
The USP value of having a TM is huge, provided you use it in the right way.
We get calls all the time saying, 'are you the people with the big machine in the van?' And our existing customers attribute the quality of what we do to having that big machine in the van (we all know that is not necessarily true) and because of that perception stick with us across generations.
Passers by ask for cards and looking at the machine say, 'wow, that's an impressive piece of kit.'
It is the fact that you have a piece of kit that looks so utterly professional that leads people to believe that you'll do a great job, which of course we do.
The machine is doing the marketing for you because it looks so unique and distinct from any other carpet cleaning machines they have seen and this helps generate sales that you wouldn't have otherwise have had.
That said, it is only fair to say that it is not necessarily the machine that does a great job, it's the person using it and we all know that you can do a great job with far less powerful systems.
Simon