Some time ago I would often post on Facebook, twitter and also Google+. I found that it did drive some traffic to my site although it would not generate any solid work....more people just having a look I guess. I don't advertise on Facebook either.
I once noticed that a post I put on Google+ had reached no one page.....did anyone look at it ,....yes they did....did it bring any work?.....no it didn't. The Google+ post soon dropped out of existence, so I guess these posts are only temporary despite the excitement.
Anyhow....as I've not been busy this week I decided to create 5 new pages on an old and often forgotten about web site that I have. The site does not rank particularly well except for one or two pages, mainly because I couldn't be arsed with it.
I decided (because I had so much time) that I would make each page simple but focus on good architecture and quality for those 5 pages. I also cleaned up the other pages and tidied up the rest of the sites architecture. I finished the pages yesterday and when i checked this morning, most of the 5 pages were on page one for each search criteria. I was actually pretty stunned.
The web site does not have any incoming links including Google+, facebook and twitter or perhaps any links it could be penalized with. So much for social media eh!
So sometimes we can forget that if we have a web site, can the spiders crawl it properly? And also if it was done by a web designer.....did they do a good job?