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garry22

Re: 2014 Marketing Plans
« Reply #20 on: March 01, 2014, 09:17:17 am »
Jason, that is what I am saying above. You are engaging people long before you get to meet them. By the time you meet, they are predisposed to dealing with you. It works in the same way as people thinking they know celebrities.

Mike Halliday

  • Posts: 11581
Re: 2014 Marketing Plans
« Reply #21 on: March 01, 2014, 01:38:00 pm »
What does 'engaging people' actually mean?

People click on our websites and begin reading & looking at the pictures  what's needed to engage them?

I would guess you need you're page to take their thought process from an information gathering mode to a state that creates questions or problems then offers an answer.

So they stop briefly scanning the page and start thinking about what they are reading.

I don't think saying "hello my names John and I live in Hull " is 'engaging' the reader
Mike Halliday.  www.henryhalliday.co.uk

jasonl

  • Posts: 3183
Re: 2014 Marketing Plans
« Reply #22 on: March 01, 2014, 02:54:06 pm »

Anonymous person here , sorry if the owner is reading , but where is the trust ?


http://www.oxfordcarpetcleaners.co.uk/


I clean carpets
I dry Buildings

bennymon

  • Posts: 816
Re: 2014 Marketing Plans
« Reply #23 on: March 01, 2014, 03:03:11 pm »
Hi Jason how do you charge for fogging cheers del

jasonl

  • Posts: 3183
Re: 2014 Marketing Plans
« Reply #24 on: March 01, 2014, 03:25:06 pm »
£50 PER ROOM
I clean carpets
I dry Buildings

Richard Cole

  • Posts: 783
Re: 2014 Marketing Plans
« Reply #25 on: March 01, 2014, 06:10:00 pm »

Anonymous person here , sorry if the owner is reading , but where is the trust ?


http://www.oxfordcarpetcleaners.co.uk/




Not my website by the way but he is local to me and runs a legitimate business as far as i know.  There are links on that page to other pages with his details on, o.k not very clear on this page but i think this is just one of his sites / landing pages.

Jason, i was on the recent course with you son at Solutions by the way, think your website looks good, nice, clean and simple. People all to often go for fancy graphics and pictures and at the end of the day customer couldn't give a fig, especially if all the sites look the same, bit like all the generic leaflets.

Also nice health return from your website, although strip out the £18K for one job and £12K is still impressive as long as you have other avenues of marketing and advertising and repeat. Do you use adwords or just reply on Google Places and natural listings?
former carpet cleaner, now retired!

bennymon

  • Posts: 816
Re: 2014 Marketing Plans
« Reply #26 on: March 01, 2014, 06:35:42 pm »
Cheers Jason  ;)

Len Gribble

  • Posts: 5106
Re: 2014 Marketing Plans
« Reply #27 on: March 01, 2014, 08:21:12 pm »
I’ve got no plans to market myself don’t need too!! Word of mouth doses me fine!!

But do have reservations on a merger which is happening with one of my clients! Can I handle the over flow!
Always bear in mind that your own resolution to succeed is more important than any other. (Sidcup Kent)

ian harper

Re: 2014 Marketing Plans
« Reply #28 on: March 05, 2014, 10:52:38 am »
Becci

Its "sales & marketing"

big difference between the two, one you serve the market the other you sell to people that are not in the market for carpet cleaning. messages will be different for each

Respects