Anonymous person here , sorry if the owner is reading , but where is the trust ?
http://www.oxfordcarpetcleaners.co.uk/
Not my website by the way but he is local to me and runs a legitimate business as far as i know. There are links on that page to other pages with his details on, o.k not very clear on this page but i think this is just one of his sites / landing pages.
Jason, i was on the recent course with you son at Solutions by the way, think your website looks good, nice, clean and simple. People all to often go for fancy graphics and pictures and at the end of the day customer couldn't give a fig, especially if all the sites look the same, bit like all the generic leaflets.
Also nice health return from your website, although strip out the £18K for one job and £12K is still impressive as long as you have other avenues of marketing and advertising and repeat. Do you use adwords or just reply on Google Places and natural listings?