young people don't use facebook?
that's news to me. Where did you get that information from?
Instagram, snapchat (both facebook companies) and facebook are totally different things. A lot of "youngsters" use all three, but fb is still the daddy. Even though they cant seem to generate the revenue they expected.
But as Neil said, why would you want to target that demograph? They don't have two pennies to rub together.
I did a little facebook promotion in January. Now maybe it was the time of the year but my results where: one job booked (minimum charge), three cancelations and about 30 requests for prices and never heard back from them.
And that's with lowered prices.