Unfortunately Insurance companies don't seem to care about results, it will raise its head over time if they are poor. What they are concerned about is ticking boxes, or KPI's as they call them. Key Point Indicators, basically they want information on how quickly the customer was contacted, how soon you attended, a report back within a certain time frame, usually 24 hours.
Unless you have office based and management staff keeping tabs on this stuff then its a no go.
As regards national chains of hotels etc. One of the main franchises spent tens of thousands of pounds on this and the same amount on tv adverts with absolutely no result to speak of.
Personally I think it would be better to try and educate the public with more subtle means.