Hi guys. WhAt do you find most effective way of keeping in touch with old customers. For years my dad used to phone up all his old customers every 6 months to find out how they are doing and to see if they wanted any work doing. I personally send out a reminder card which tbh is not that effective. I know I work hard to get new customers and try to always do a good job. But sometimes I never hear back from some customers. I decided that year I'm really going for it and intend to use my existing database more.
What do you guys use or find works well?
Luc