It really depends on: how long you've been going, how much business you have already and most importantly,
what you are trying to achieve.
I'm half full at the moment so my plan will be:
£1,000 = 20,000 leaflets printed and delivered to the good areas of my choice.
Current hit rate is 4 custys per 1,000 = 80 custys...ish.
Average house price say £19 = £1,520
Included in that would be 8 x full gutter cleans, soffits, facias, downpipes etc at £100 extra each = £800
Total initial turnover = £2,320
Probably lose a few so say 70 custys @ £19 = £1,330 per 8 weeks.