I think Alex has shot himself in the foot!
I've put the new gardiner clamps on my 3 and 5 year old SLX's and whereas I was considering replacing them this year now I can see myself carrying on with them for another couple of years each!
It’s all about credibility. Marketing is not only to sell your products today, but also to condition future purchasers.
Overseas in South Africa, Makita Power Tools got their product into the hands of high school boys for use in their wood working classes 25 years ago. It was their belief at brand awareness would stick with the youngsters when they grew up and they would remain brand loyal. In fact it was deemed such a good idea that Bosch copied their example.
Over in the UK Vauxhall do some incredible deals on Corsa’s for driving schools. It was estimated that a large majority of learner drivers who were women bought a Corsa after passing their test as it was the car they learnt to drive in and were comfortable with. The figures for men were lower though.
I remember Facelift slagging off the new smart clamps of Gardiners about a year ago as theirs were so much better. However, we now hear about Facelift’s supplying new clamps to stop the sections spinning; they are careful to not call them upgraded clamps I see.
Will you buy your next pole from Gardiners? I would say that it’s about a 99% possibility that you will. Extending the life of your 2 poles by some discounted upgraded clamps has sold you on their poles in a couple of years’ time. It’s already a done deal. What they have also done is to take the temptation of a potential new buy from another company out of the picture.
Smart clamps = smart marketing.