Whizz-biz,
i don't see what sense you are making asking conversion rates from calls etc ?
Becci clearly states she gets the appointment then its up to the window cleaner to pitch his business and what he can offer.
So lets say i spend £1200.00 with becci, and she gets me 40 appointments, it is then for me to convert the bookings in to gaining the work from the client.
So lets say i go in with a cheap price just to gain the work, the percentages would be higher than going in expensive, which makes no sense at all just so you can show the statistics are higher, than going in with a higher more realistic price, which would in turn reduce the percentage rates.
Its a gamble, and if you dont take the risk you gain nothing, simple as that.
Just like going on holiday down south, to say devon or cornwall. Devon and Cornwall are stunning but if the weather is poor it could ruin a holiday
Or bboking a wedding in July, August, you would expect the weather to be better, but its just pot luck, same with how becci operates i would say.