Operations like Smart Clean have deep pockets, but eventually they have to tighten their belt, you know like not paying technicians very much or cutting back on adwords to the point the phone doesn't ring so much and then suddenly they are no more.
WHAT that got to do with his website? You can still make mega money and which I not looked at there business in depth however you can do Volume / Quantity than Quality / Volume. Which means if you do 40 cleans at £22(£880) while you may only done 20 cleans at £30 (£600). As you can see you be better doing 40 cleans at lower rate.
What you could pick up on thou for your website is following
CleanSmart and EVERY good sales staff will say
Sell on your FABS (Features & Benefits) from Start
BCS Cleaning - Your features are.... 100% Money back guarantee, Best Value Guarantee. Then as you climb into the many menu I start to get your Reason for picking BCS.
CleanSmart - They do Quick Drying, They move the furniture, they fully insured, Fully trained staff and expert stain removal.
So Top Tips,
1 ) Replace your Services on first page on banner with your FABS
2 ) Consumers LOVE wee Guides and information and they more often to pick you as your company sounds like they know what they are doing
3 ) Keep prices but increase your area of Phone number. (If you want a Freephone number just let me know as I know a man with a dog who can give you one for free)
Overall - Both websites have good information. SmartClean I would be worried to invite in incase they do pushy sales but on your website I would feel like you are honest chap who give me best advice which is what you need to give.