Personaly I think too many people are obsessed with seo.
If you have a web site that gets lots of traffic and it ranks well all well and fine.
However, what I see many times is that those high ranking sites dont take advantage of their high ranking status.
To define this, what I see is that many sites are either lacking in content, not giving a prospective customer what he or she wants to know or the site is driven on price competativness against competitors.
In one of my local searches, a franchise ranks very highly. When i drop on the page there is little content and the contact no is difficult to find?
Some sites are highly complex and difficult to navigate around and are a non reality......which usually include the all too famous woman wearing the headset ready to answer your call.....I think this woman works for perhaps a million web sites
And last but not least:
Re the thread about Vince achieving no1 in London.....
If that were my web site, I would be shouting sh!t that I am Londons no1 carpet & upholstey cleaning company with what would be the most glam and inspirational site ever built deserving of the people of London.....and also the prices to mach.
But what I see is.....
testimonial:#1 A job well done on our suite and curtains,will use you again after the new year. Thanks Scott
50% off....
3 bed house £90
and also..............
No offence to Vince whatsoever, but it seems to go across the board that too many people seem to get good ranks and do not take into consideration the immage they put forward.
Also it seems that many companies are fixated on pricing which is a huge mistake. Many of my customers either from my site or recommended see price as a secondary issue. It's all about creating trust and belief and not focusing on seo.