With leaflets I generally get 0.5% to 1%. Lately it's been more like 1%. However, it's fair to say that the amount that I drop is too small a sample to form proper conclusions. If I dropped them in the quantities that Lee Pryor does, I imagine I would have similar results (about 0.33%). I probably drop around 200 - 500 a week while working or on my way home from work. I don't have the resources to employ others to do it.
This is the core of the problem with people quoting hit rates. If you drop 3,000 leaflets you might expect 12-15 calls. In our experience, only about a quarter of those will call within the week of the leaflet going out, so it might be three calls you were expecting in week one. That's a minute, completely theoretical number and will vary wildly. So you might get six calls, you might get none. Then you'll be on here posting about it.
We've door-dropped a third of a million leaflets in total since we started (I totalled it recently when we were asked by someone - I'd not looked at the total before) and our hit rate has been pretty constant over that lot at around one in 225. That's been week-in, week-out from March to September every year. It might sound inefficient but it's by far the cheapest way of gaining customers that we've found. (I don't consider time spent canvassing to be free - it's time I'd rather spend with my son playing footy or helping my daughter with her homework or with the wife, etc, etc... so I value it pretty highly; other people have different opinions - fair enough, but it's not free)
Vin
time spent canvassing to be free - it's time I'd rather spend with my son playing footy or helping my daughter with her homework or with the wife, etc, etc... so I value it pretty highly; other people have different opinions - fair enough, but it's not free)
Vin
Thats a stupid way to look at it though As weather cleaning windows/collecting/leafletting/canvassing it all comes under work does it not?
Maybe it costs time instead of money with canvassing but in all fairness how will 2/4 extra hours a week knocking on doors effect your schedules with family/kids etc??? I take my daughter to school every morning And pick her up every afternoon whilst getting all my days work done as its all fully compact from door knocking. if work was scattared from leaflets id be home much later and be more knackared so the few hours a week i canvass long term is better than spread out leafleted custom that you would have to spend money on getting them printed and then also delivered.
for a compact round canvass.
For a spread out round leaflet.
Or both methods for the best of both worlds.
For better than all 3 simply target sold boards.