Wynne we now have our own guy working 4hrs a day.normally he get out about 3.5k a week but for the last month he has only been spending half his time leafleting and rest working on jobs with us as we are so busy.
my son & I also do about 1500 a week betreen jobs
The thing about quoting marketing information is its not universal, if someone gave me a leaflet and said "we are going to put out 20k" the first thing I would ask is "after the first 20k will you do a second drop" if they no we are only doing the 1 leaflet campaign then I would say "put on a special offer and expirey date, you need to maximise the response."
If they said they were going to do an ongoing campaign then they need to alter how the leaflet comes across you don't want to be seen as the DFS of the carpet cleaning world...... who has a never-ending,.... ' just this weekend' special offer.
Most direct marketing is a single shot at the customer it needs a response from that hit as the next day it's in the bin, so you need a call to action and specail offer, but if you are in for the long game then you don't need them to call this month let them call when they are ready
I don't disagree with special offers ( I use one myself) or time limits but its not a black and white situation.
Ians answer above falls into same category as when some one asks "what's the best prespray"..... And someone answers 2 words....... " power burst" as though the question was so simple it required no further elaboration.
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Would this be ok?....
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