[creighton foyle]

I don't know if the picture will come up as its the first time I have tried to upload something, anyway would this make a good leaflet ? it is an ad I put in a local magazine note the woolsafe badge, I am not woolsafe  registered but dry fusion is thoughts appreciated.

[heritagecleaning]

I like it. It lists the benefits of your service.

Some say an advert / flyer should always include a speacial offer or discount voucher, so might be worthwhile adding something.

Owen

[Radek Jablonski]

my first impression was the question on my mind: are you going to advertise yourself or the dry fusion system?

[Mike Halliday]

25% of the leaflet is your contact details, if they want to contact you they will look for your contact detail, they do not have to take up a quarter of your leaflet

The only good bit is the 'carpet dry in 30 mins guaranteed.' Which offers a real benefit to customers.

 The rest of the dry fusion info  is meaningless to a potential customer.

[creighton foyle]

so what would you change mike ?.

I have never leafleted ( got 10000 rubbish ones in the garage from 3 years ago).

I want to push dry fusion and thought it looks good, that's why I put it on here for criticism good and bad.

all advice willingly accepted.

[Mike Halliday]

Creighton, sorry just going out for tea will need to answer you question later

[Mike Halliday]

A quick question before I go...

Do you want to push dry fusion or do you want to push what benefits dry fusion gives the customer?

[creighton foyle]

both.
 mike I will look forward to your input.

 re the add I am probably being lazy as I am trying to utilise an existing artwork but it really does seem to say it all. there probably is scope to add extra text which could be important and I am also concerned about using the woolsafe logo. at the moment it looks like the top half of the add is for dry fusion who are woolsafe approved and the bottom half of the add lists me the local df operator who is not personally woolsafe approved but I think that could be a grey area.

[from edge2edge]

Creighton This sytem like my Thermadry is really quiet so plug that.I always tell my customers that my vacuum cleaner is noisier than my Thermadry...........................Alan(Swindon).............................Brill for flats too

[Carpet Dawg]

I wouldn't bother with the email address.

Do you have any other artwork without the man in a cape?

[creighton foyle]

I wouldn't bother with the email address.

Do you have any other artwork without the man in a cape?

no, I quite like him though I do see that some people might think it a bit naf and he doesn't really have to be there.

[Max Campbell]

Deodorises.

[Mike Gwilliam]

I think it's fine.

Dry Fusion sounds like something special to the prospective customer and is a USP and perhaps revolutionary!

The only thing I would add perhaps is upholstery and what ever else you do by reducing contact details size.

[Mike Halliday]

The whole leaflet is not proportioned right, things that have no importance are given the biggest percentage of the space ( like my example of your contact details)

 Another example is the woolsafe logo, if you want to use it then print out the leaflet actual size and notice how big it is, it is very readable on the size you have posted above, on a A5 leaflet it could be half the size and still be readable at the moment  it uses a lot of space

The dry fusion logo and words has 25% of the leaflet...... it has no importance at all!! Get rid of it.

Who is your target market? The 16-22 comic buying market?  would a OAP be drawn into the leaflet by a cartoon character that has no relevance to the subject of the leaflet?

Put the best points of using dry fusion into sentences that would appeal to the reader. Then use them sentences on the leaflet.

It's a terrible leaflet and I say this with the upmost respect to you

[elliott cleaning]

Creighton
Read Mike's last post carefully

He's got it right.  I know that he relies heavily on leaflets so should know what he's talking about.

In contrast, in all my years I've never issued a leaflet - but as a potential client, wouldn't be impressed by your leaflet as it stands - having said that, I don't fall in the 16-22 age range - but then who does, who wants their carpets cleaned

[jim mca]

Would you like clean deodorised and stain protected carpets that are amazingly dry and back in use in 30 minutes Guaranteed
then call Creighton on  01792 747268 and ask your local licenced Dry Fusion operator about our fantastic special offers.

and add a incentive to call example free spot and stain remover with every clean this month

[garry22]

Creighton

Make up a second leaflet taking into account what has been said above.

Send out a couple of thousand of those and a couple of thousand of your existing ones at the same time (this cuts down on the variables)

TEST the results. It is the only way to know what works.

Personally, I suspect I know what the answer will be but you never know for sure what the response will be, especially when using high impact graphics. I have seen response rates vary between 4.2% and 22.2% for two very similar looking squeeze pages.

[creighton foyle]

i think mike is right and I will take on board other advice given as well. it is not a leaflet it is a 1/4 page ad in a local magazine at the moment but I have had some good input which is what I was hoping for.

thanks guys

[benny d]

I always put a head and shoulders photo of myself on any advertising.

The potential custy then knows who to expect, and you dont get a baddy plastering their face all over the place! 
I believe it helps the custy.

[garry22]

if it's a small ad then EVERYTHING within it has to earn it's place.

I've tried to upload an old advert that shows this brilliantly but it says "folder full"