I can't see the point in being interested in what other companies are doing as long as you are doing it right yourself.
On a slight digression....
I walked out to get some stuff from my van today and saw a group of people perhaps 15 yards away stood behind a 4ft fence. One bloke was towering above the rest of the people perhaps 2 foot! Now I thought this bloke was perhaps stood on a small wall. I saw that in the group of people there was a bloke taller than me, maybe 6ft 3 and the tall bloke was far taller.
When these people dispersed, the very tall bloke was indeed not stood on a wall and walked off!
When I got inside the nursury I was working, i said to the caretaker.....you know I'm not sure what i just saw outside. I told him that I think I saw a very tall bloke outside who seemed to tower over even a tall bloke!
Oh yea he said.... thats Big All, he's 8 foot 4
and used to be a basket ball player and has much to do with the local schools.