pricing as "high as the market will take" is shortsighted. growth will be slow
See the ones without the savvy to price properly instead of underselling themselfs always shine up with a nevgative stupid post.
I hardly ever lose work maybe one job every 3 months which easily gets replaced by word of mouth and people seeing us out working, they all also accept the price.
I wouldnt want an underpriced heap of a round where my competitioon do half as much work for double the return?.
By underselling your selling yourself short.
Even me near on everyone accepts my price so maybe there is even more scope for me to get away with more who knows!!.